SPORTS VISION TRAINING DONE RIGHT PART 2 (DOCTOR)

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This is my background so I'm going to give you a lot of information regarding Sports Vision Training for a doctors office. This is where the general public comes and instantly trusts the training they receive simply because of the initials after the name. I've met and seen plenty of docs that don't have the slightest clue about what to do with this type of business. This type of business isn't the thing that you can just add to the services you offer and call it a day. To do Sports Vision the right way, you really have to have someone dedicated to training, managing, etc. It's not an easy thing to get going and when you finally have enough clientele you still have to pay out trainers, staff, contractors, etc. and hope there's something left at the end for you to take home. A typical session with a trainer is anywhere from $75-125 for an hour long session. Now if the doctor is hands on with the athlete and the one actually doing the training, you can expect to pay over the $125 price range I'm giving.

 Typically a doctor gives a Sports Vision eye exam and then does an assessment on top of the exam. Now if you call and ask for a Sports Vision eye exam and the person on the other line has no idea what you are talking about, just hang up and find someone that does. You'll be able to avoid a lot of headache and disappointment if you filter out who knows what a Sports Vision exam is based on that one question. After the exam, you should do an assessment on your visual performance. The assessment doesn't have to be the same day, but you should make sure you get the exam and the assessment before you really start training. There are some great tools that can give the assessment within 20-30 min, but if your doctor doesn't have them, the assessment can take up to 2 hours to complete. After you have the assessment you are free to begin training.

The doctor shouldn't do too much hands-on training with the athletes, a lot of docs have a hard time letting go of this portion of the business, but to do it the right way, they have to be willing to hand the reigns to their staff.  (If you are not an Optometrist, the rest of the paragraph can just be skipped, because I'm going to be talking directly to them) What you as the doctor need to understand is that you are best used as the science and brains behind the training. That's what you went to school for and that's where your training will succeed above all else. Research is what your staff needs to survive and stay ahead of the current market place. My doctor reads a ton of neuro-books and feeds us (his staff) the most recent revelations regarding neuro, sensory, or sports vision training. I can't emphasize this enough! I could write a whole other post on his topic alone, but I'll save that for another time.

We practice an ATA method. No that isn't some scientific term, we use it for our own marketing and branding; it stands for Assess, Train, Adjust. Then we repeat the steps over and over until the athlete maxes out physiologically to where they can't see or react any faster than what they've already trained to. We are training the brain and body to process quicker and reach maximum efficiency. I would say, on average, when an athlete is committed and coming to us weekly, we do a Sports Vision Assessment 4-5 times during the training before they reach their max. We also assess between 7-10 training sessions so you can do the math on how much of an investment will be needed to reach your athlete's potential. This will typically be the most costly, but you know you're getting the best type of training directly from a doctor. There are some facilities that do exactly the same thing as a doctor, but we'll go into those details over the coming days.