Friday, May 3, 2013

Growing out of the Unconscious

image: beliefnet.com

I read a quote by Zen Buddhist scholar Daisetz T. Suzuki that states:

"If one really wishes to be master of an art, technical knowledge of it is not enough. One has to transcend technique so that the art becomes an 'artless art' growing out of the Unconscious."

So much to analyze in this statement! It's not enough just to know something. When we really transcend our craft, whatever that may be, it starts to become us. I had a marketing professor talk about his wife and whenever she was upset about service at a restaurant or a shopping experience, he would ask her to analyze where the store owner might have broken down in their value chain for their own business. He wasn't doing this to antagonize her, but he lives marketing everyday and it comes through in his unconscious. 

You can take a mental note and find out what it is that's coming through in your Unconscious making it an "artless art". I think about our athletes and they eat, breathe, and sleep their sport so they are intrigued when they come across something they know nothing about (say, sports vision training) that could help them know their trade even more so. In training these athletes on a daily, one-on-one basis, I can see pretty quickly who is playing for the paycheck and who is playing because they love the game and it comes through their Unconscious. I finished my MBA a couple months back and though I love Real Estate and Sports Vision, I've come to realize that I'm an Entrepreneur who happens to be in these industries not the other way around. My focus is to make the companies better and increase the value we bring to our clientele. 

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