We made a decision to train all the pro guys we come in contact with for free. There are certain software and hardware costs that we have that we might have them pay for, but for the actual hands on training... no charge. Even at no charge we still have some elite players that decide not to do our training. I remember a coach that came in and went 0-10 the year before and wasn't interested in what we had to show him. The Doc later told me he wanted to say "You guys didn't win 1 game last year! If I had a voodoo doll or some magic beans, you should be listening!"
There were 2 distinct realizations that I've come to based on my experiences dealing with professional athletes. (1) Just because it's free doesn't mean they will want it more and (2) not everyone is still hungry to progress with what they do. The athletes that I have a strong relationship with are always asking for more drills; how can they progress, what new developments have been made in the industry, etc. Those that aren't hungry are perfectly content going back and forth between minor league affiliates and Big League ball club. You can't teach desire.
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