Monday, August 13, 2012

Let REALITY be your primary REALITY

So I've been on this book reading kick much to my wife's dismay. A lot of this recent increase in a desire to learn comes from my most recent marketing professor and owner of Good Sense Marketing. The most recent book I'm reading is Good to Great by Jim Collins. I've heard from several people, those Seth Godin calls "sneezers" about how good this book is. I'm about half way into the book when I read something that really resonated with me and made me think about my own company and the type of leader I am.

 The quote was on page 72

"The moment a leader allows himself to become the primary reality people worry about, rather than reality being the primary reality, you have a recipe for mediocrity or worse."

Nothing I've read so far in this book has rang more true in my life than this quote. I think about the people I worked for growing up, business partners I've had and even looking at myself in my own business. The minute I've cared too much about the thoughts of others, or a polarizing individual's opinion rather than what the market dictates I've automatically accepted a mediocre outcome. I sometimes wonder what might have been had I paid more attention to what the market was telling me rather than cynical individuals. "You'll never pay your mortgage doing that!" "What makes you think you can take on that big company?"

 I am an entrepreneur at heart. It's who I am. I love learning about new markets, different ways to make money. Creating a blue ocean. I recently figured out an untapped market in Real Estate and after talking it over with my wife (my rational, left brain counterpart), it sounds like a winner, but I have to be able to find time while at the same time providing just in case it doesn't work out. Like Jim Collins says in his book, "Confront the brutal facts (yet never lose faith)."